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Examples to guide you
  • A mobile app that helps freelancers estimate their social charges in real time based on their monthly turnover. Target: French self-employed. Freemium model.
  • peer to peer tool rental with bike delivery
  • A wearable device measuring indoor air quality and suggesting corrective actions through a local AI, no cloud. Uses MEMS sensors for PM2.5, CO2 and VOC. Target: families with toddlers. Made in Europe.
  • a dating site for dogs
  • B2B marketplace connecting building craftsmen with eco-friendly material suppliers. 3% commission per transaction. AI predicts material needs from quotes.
  • i want to sell sand in the desert

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The 7-layer sieve

Every idea goes through a structured 7-layer framework, from the hardest physical constraints up to human abstraction, then back down to a concrete product. The order matters: it lets you fail early on what won't hold, and build a solid judgment layer by layer.

1. Physical

Does the idea obey the laws of physics? Energy, matter, biology — we start with what can't be negotiated.

2. Technological

Does the tech exist or does it need to be built? We assess maturity, dependencies, and R&D cost.

3. Legal

Is the idea legal? Regulatory grey areas, existing patents, future regulation risks.

4. Social

What happens if the idea succeeds at scale? Uberization, resistance, cultural acceptability.

5. Psychological

How does the idea affect the individual? Attention, autonomy, dependency, cognition, rebound effects.

6. Economic

Is the idea profitable? R&D costs, acquisition, scale costs. Existing market or new? Revenue model.

7. Product

What concrete form to deliver the idea? Target, channel, pricing, differentiation. Only if the first 6 layers hold.

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